A few summers ago, I wrote about the Rio 2016 Summer Olympic Games. In case you haven’t noticed, despite the best efforts of good people everywhere, they’re happening again. Rest assured, though, that things are different this time around, just as they are every time a new marketing campaign launches. If you doubt the differences between the two, consider these three things: That was August, 2016, and this is February, 2018.
As I write this, humanity is nearing the end of the Rio 2016 Summer Olympic Games, or so I’ve heard in hushed whispers here and there. Who am I kidding? The Rio Olympics is all I’ve been hearing about over the past few weeks, whether I was listening or not. Person A swam/ran/tumbled/threw something faster than Person B, so Person A gets a medal and Person B gets nothing. Or